Recruitment Marketing Specialist

Job Description

The Recruitment Marketing Specialist is a junior to mid-level professional who plays a key role in attracting and winning the right talent by building and amplifying our employer brand across digital channels. This role is part strategy, part creative and part data analysis – and helps Omnicell attract and engage talent through compelling recruitment marketing campaigns. Reporting to the Manager, Employer Brand & Talent Marketing, you’ll play a key role in building recruitment marketing campaigns, and using data and creativity to drive measurable impact. You’ll collaborate closely with Communications, Talent Acquisition, and cross-functional teams—and you’ll be empowered to shape the candidate journey through your storytelling and strategic mindset. This role is perfect for a creative, data-driven, and execution-focused marketer who thrives in fast-paced environments and is eager to grow within a forward-thinking Talent Acquisition team. Key Responsibilities: Recruitment Marketing

• Plan, develop and execute recruitment marketing campaigns that drive awareness, interest and applications across key roles that support hiring goals and talent pipeline needs.
• Partner with the recruiting team to support high-priority roles with targeted marketing strategies.
• Collaborate with external vendors and platforms on media buys, job advertising and branding initiatives.
• Contribute to Omnicell’s employee advocacy, internal mobility, early careers, and referral campaign activities.
• Contribute to editorial planning and implement scalable systems for team operations.

Employer Branding

• Grow our employer presence across digital platforms, ensuring consistent messaging and branding.
• Own the day-to-day management of employer branding channels including Glassdoor, Indeed and careers site content – leveraging our employer brand and employee value proposition across all, including Glassdoor review responses.
• Create compelling content for (videos, social posts, GIFs, reels, blogs, job ads, email campaigns) for careers site, social media, email campaigns, job boards and employer profiles.
• Collaborate with internal communications, marketing, HR and inclusion teams to ensure consistent voice and messaging.
• Maintain and manage media repositories for employer brand content.

Data Reporting & Performance Insights and Optimization

• Leverage data to optimize campaign strategy, inform editorial planning, and improve candidate engagement and conversion rates.
• Analyze campaign metrics and performance to improve candidate engagement and conversion rates, connecting it back to ROI.
• Identify insights across candidate behavior and engagement.
• Build reports that show how recruitment marketing efforts influence hiring funnel outcomes.
• Co-own Squeeze.io AI tool within Omnicell, providing regular reporting, platform improvement ideas, collaborating with IT on API connections, establishing dashboards, and training other users.
• Monitor recruitment marketing and employer branding trends to recommend innovative approaches and tools.

Required Qualifications:

• 3-6 years of experience in marketing, recruitment marketing, employer branding, talent acquisition, or related field.
• Strong writing, storytelling and content creation skills – with an eye for visual design and brand voice.
• Experience with social media strategy.
• Analytical mindset and ability to interpret data and translate insights into actionable strategies.
• Highly organized with strong project planning skills.
• AI-forward thinker and experienced in using ChatGPT, Copilot, or other AI tools to scale content or increase efficiency.

Preferred Qualifications:

• Proficient in tools such as Google Analytics, Canva, Adobe Creative Suite, Asana, and marketing automation platforms.
• Experience with Prompt Engineering.
• Experience with Digital Marketing and Paid Media.

About Us

Since 1992, Omnicell has been committed to transforming pharmacy care through outcomes-centric innovation designed to optimize clinical and business outcomes across all settings of care. We strive to be the healthcare provider’s most trusted partner by our guiding promise of “Outcomes. Defined and Delivered.” Our comprehensive portfolio of robotics, smart devices, intelligent software, and expert services is helping healthcare facilities worldwide to improve business and clinical outcomes as they move closer to the industry vision of the Autonomous Pharmacy. Our guiding principles inform everything we do:

• As Passionate Transformers, we find a better way to innovate relentlessly.
• Being Mission Driven, we consistently deliver on our promises.
• Our Entrepreneurial spirit makes the most of EVERY opportunity for innovation.
• Understanding that Relationships Matter creates synergies that yield the greatest benefits for all.
• Intellectually Curious, eager to think deeper to learn and improve.
• In Doing the Right Thing, we lead by example in ALL we do.

We are deeply committed to Environmental, Social, and Governance (ESG) initiatives. Our ESG efforts focus on creating an inclusive culture and a healthier world. This includes our Employee Impact Groups, which foster inclusion and belonging, as well as our learning and well-being programs that support personal and professional growth. We also prioritize sustainability in our operations, aiming to reduce our environmental footprint and promote responsible business practices. Join us in transforming the pharmacy care delivery model, making patient care safer and smarter for all. About The Team Omnicell is dedicated to fostering an inclusive workplace. We welcome applications from all individuals, valuing a wide range of perspectives and backgrounds. As an equal opportunity employer, we do not discriminate based on race, gender, religion, sexual orientation, gender identity, national origin, veteran status, or disability. We are committed to making our recruitment process accessible to everyone. We offer support and reasonable adjustments for individuals with disabilities during our hiring process. If you need assistance, please contact us at [email protected] . At Omnicell, respect for privacy and confidentiality is paramount. We adhere to strict policies to prevent discrimination or retaliation against those who engage in open conversations about compensation. However, employees privy to compensation information as part of their job role are expected to maintain confidentiality, except in specific circumstances outlined by law, such as during formal complaints, investigations, or as required by legal obligations. Please note that Omnicell reserves the right to modify job roles and responsibilities as needed to meet our organization's evolving needs and drive our mission forward. Apply tot his job Apply To this Job