Analyst II, Digital Analytics

About AccuWeather AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making. Billions of people around the world rely on AccuWeather's proven Superior Accuracy™ across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones. AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW® reach an audience of over 125 million on cable and streaming platforms including DirecTV, Charter Communications - Spectrum, Verizon, Philo, Frndly TV, Comcast's Xfinity X1 and Xfinity Stream, Roku, Xumo, Rockbot, LG, and Amazon Freevee. AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally. Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the "father of modern commercial meteorology." Myers, a leading creative thinker and visionary, has been called "the most accurate man in weather" by The New York Times and has been recognized as one of the top entrepreneurs in American history by Entrepreneur's Encyclopedia of Entrepreneurs. Position Summary AccuWeather is seeking a digital analytics expert to support how we collect, validate, analyze, and communicate insights across our digital platforms. You'll play a key role in developing scalable data models, validating digital tracking, creating reports, and delivering actionable insights to support strategic product decisions. You will be part of our Digital Analytics team and will collaborate closely with product leaders, developers, and stakeholders across the organization. Your responsibilities will include documentation of data capture methodologies, measurement strategies, identifying KPIs, and delivering analysis that drives product improvements and business outcomes. We are looking for a problem solver and data storyteller who is comfortable working independently, managing multiple priorities, and proactively delivering insights that shape strategy. This is an excellent opportunity for someone who is passionate about data and digital technologies, and eager to use them to enhance user experience and make a meaningful impact in the digital media space.

Key Responsibilities

• Monitor key metrics and trends to support product and business decision-making
• Collaborate with product owners and key stakeholders to define relevant Key Performance Indicators (KPIs), gather reporting requirements, and design effective analytics solutions
• Develop and optimize advanced SQL queries to extract and analyze user engagement and customer journey data, providing detailed insights into behavioral patterns that inform product strategy and decision-making
• Leverage data visualization tools to build dashboards and reports for cross-functional teams
• Develop and maintain LookML models or similar data modeling artifacts to support scalable reporting
• Present findings and strategic recommendations to product and business stakeholders
• Perform QA and data validation to ensure accuracy and reliability of digital analytics data; identify data gaps and propose improvements to ensure effective measurement
• Maintain detailed documentation of data definitions, measurement strategies, and analysis processes

Qualifications

• Bachelor's degree in a quantitative discipline (e.g., Computer Science, Statistics, Operations Research, Data or Business Analytics, Technical Marketing) or equivalent experience/training
• 3–5 years of professional experience in digital analytics or a similar role
• Proven experience with Adobe Analytics, Google Analytics, or similar tools, with an understanding of web analytics data
• Proficient in SQL and at least one scripting language (Python or R)
• Familiarity with working on public cloud platforms (e.g., GCP, AWS, Azure)
• Strong skills in data visualization and dashboard creation using Looker, Tableau, Power BI, or similar tools
• Strong analytical mindset to interpret data and turn insights into actionable and measurable strategies
• Experience working with large datasets and data warehousing environments (e.g., BigQuery, Databricks, Snowflake) highly preferred
• Understanding of statistical methods such as regression, forecasting, and experimentation frameworks
• Excellent written and verbal communication skills; able to simplify complex data and present to diverse audiences with clarity and confidence

About you

• Meticulously detailed. Data and Technology savvy
• Able to communicate clearly and visually — both in writing and in presentations
• Eager to learn and adapt to a fast-paced, evolving environment
• Passionate about digital technologies and improving user experiences
• Motivated by solving problems, uncovering insights, and telling data-driven stories
• Highly organized and deadline-driven, with strong project and time management

AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEO is the Law poster here and its supplement here. The pay transparency policy is available here. AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to [email protected] and let us know the nature of your request and your contact information. Apply tot his job Apply To this Job