Campaign Manager, AWS North America Marketing
Job Overview and Responsibilities
- Drive end-to-end marketing campaigns that directly impact business outcomes and team goals - Create and execute multi-channel marketing strategies aligned with sales objectives - Develop frugal, scalable marketing plans across sales territories - Measure and optimize campaign performance through data-driven insights - Own target audience strategy and segmentation for paid media, event, and email campaigns - Define and maintain target account lists specific to segments - Analyze audience data to inform campaign optimization - Lead promotional content development and curation - Create compelling copy and curate visuals for paid media campaigns - Develop email content for events and nurture programs - Identify and select appropriate assets for campaign promotion - Ensure brand consistency and message clarity across channels - Partner with Event Managers to drive registration and attendance goals - Create and execute lead follow-up and nurture programs - Provide sales enablement materials for event follow-up - Build and maintain strong relationships with key stakeholders - Collaborate effectively with sales and marketing leaders - Drive regular program reviews and status updates - Manage cross-functional dependencies and alignment - Establish and maintain program documentation in Workfront - Track and analyze key performance metrics - Deliver actionable insights to stakeholders - Make data-driven recommendations for improvement
Qualifications and Requirements
- 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion PREFERRED QUALIFICATIONS - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs - Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Pay and Benefits
The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Apply Job!