Back to the stack

Fiat - User Growth Marketing Manager - Strategy

Remote Worldwide Hiring now

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Join

Binance’s Fiat Team, one of our core business lines, to scale global user growth. You'll work across teams (BD, Product, Marketing, Regional) to build structured, data-driven strategies that drive acquisition, activation, and retention.

Requirements

  • Optimize growth & retention strategies based on our current global fiat ecosystem
  • Lead full-funnel user journeys: acquisition → activation → retention → conversion
  • Drive multi-channel user acquisition (KOLs, social, SEO/ASO, referrals, communities)
  • Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
  • Run rapid A/B tests, iterate growth models, and improve user quality
  • Tailor strategies for local markets with deep user insights
  • Collaborate cross-functionally to bring strategies to life
  • Responsibilities

  • 8+ yrs in user growth/performance / digital marketing
  • Global market experience (MENA, LATAM, SEA, Africa, etc.)
  • Strong data mindset, familiar with growth tools & KPIs
  • Internet, Web3, or fintech background preferred
  • Excellent English communication; multilingual is a plus
  • Adaptable, entrepreneurial, and hands-on
  • Additional Information

    Why Binance

    • Shape the future with the world’s leading blockchain ecosystem

    • Collaborate with world-class talent in a user-centric global organization with a flat structure

    • Tackle unique, fast-paced projects with autonomy in an innovative environment

    • Thrive in a results-driven workplace with opportunities for career growth and continuous learning

    • Competitive salary and company benefits

    • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

    Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

    By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

    Apply to this Job
    Apply for this role Opens the employer's application page — free, no JobStack account needed.

    More from the stack

    Binance Accelerator Program - Marketing (Web3 Earn)

    Remote Worldwide
    View role

    Affiliate BD - Greater China

    Remote Worldwide
    View role

    Senior Litigation Lead Counsel

    Remote Worldwide
    View role

    Global Regulatory Legal Head

    Remote Worldwide
    View role

    Binance Accelerator Program - Frontend Engineer - Web3 Wallet

    Remote Worldwide
    View role

    Data Scientist, LLM (AI Agent)

    Remote Worldwide
    View role

    Screening Escalations Analyst

    Remote Worldwide
    View role

    Earn Business Development (Dual Currency & BTC)

    Remote Worldwide
    View role

    Binance Accelerator Program - Backend Engineer (Java), Risk

    Remote Worldwide
    View role

    DOD SkillBridge

    Remote Worldwide
    View role

    Remote Senior Blockchain Developers - Web3 and Smart contract - Playmate

    Remote Worldwide
    View role

    [Remote] AVP/BSA Program Manager

    Remote Worldwide
    View role

    Experienced Part-Time Data Entry Specialist – Unlock Full-Time Earning Potential in a Dynamic Work Environment

    Remote Worldwide
    View role

    Experienced Remote Chat Moderator - Content Moderation and Customer Service Expert at blithequark

    Remote Worldwide
    View role

    Salesforce Administrator

    Remote Worldwide
    View role

    Experienced Virtual Customer Care Chat Professional:

    Remote Worldwide
    View role

    ENGINEER LEAD TEST 4 with Security Clearance

    Remote Worldwide
    View role

    Outside Sales Representative

    Remote Worldwide
    View role

    Experienced Full Stack Customer Support Specialist – Remote Live Chat Support Opportunities

    Remote Worldwide
    View role

    Intern, Policy Research (Summer 2026)

    Remote Worldwide
    View role