Sr. Growth Manager, Performance Creative

Smalls is looking for a strategic and performance-driven Sr. Growth Manager, Performance Creative to lead creative ideation and execution across growth channels, with a sharp focus on paid social and acquisition marketing. This role will sit at the intersection of creative, data, and media—building out high-impact, testable campaigns that accelerate new customer growth and optimize acquisition metrics like LTV/CAC.

Your role will span across performance marketing strategy for Meta, as well as cross-channel creative strategy. As a leader on our Marketing team, you’ll play a crucial role in our growth systems and strategy and work very closely with marketers, designers, copywriters, video editors, analytics, and product, to bring your work to life.

• Develop and own a creative testing roadmap focused on performance KPIs: new customer acquisition, CAC, LTV.

• Lead cross-functional brainstorms and generate breakthrough creative ideas rooted in customer insights and platform trends.

• Write performance-oriented creative briefs that balance brand voice with direct-response best practices.

• Oversee the growth creative budget, and allocate across internal development & external agencies.

• Partner closely with channel managers and media buyers to develop and launch high-performing creative assets across Meta, TikTok, YouTube, and emerging platforms.

• Collaborate with a dedicated Growth Creative pod that spans across copy, design, and video creation & editing to bring ideas to life.

• Take full ownership of Meta creative strategy—understanding what drives performance, iterating on messaging and formats, and unlocking new audiences.

• Support the development of paid assets across additional performance channels like display, programmatic, and lifecycle marketing.

• Use performance data to inform creative decisions and prioritize iterations.

• Analyze asset performance across Meta and other platforms to uncover creative insights and test hypotheses.

• Act as a strategic partner to creative, brand, and acquisition teams—ensuring creative direction aligns with both performance and brand equity goals.

• Brief and manage internal designers, copywriters, and freelance/agency partners.

• Stay ahead of platform trends, competitor activity, and regulatory changes to keep Smalls at the cutting edge of DTC marketing.

• Performance-first marketer with 5+ years experience in growth marketing, creative strategy, or paid media, preferably in a DTC or consumer subscription business.

• Hands-on channel expertise, particularly in Meta with proven track record driving growth, and an understanding of audience segmentation, ad formats, creative best practices, and platform-specific KPIs.

• Creative strategist at heart who knows how to turn insights into concepts that perform, especially in the context of direct response.

• Data-savvy and curious, comfortable interpreting dashboards and partnering with analytics to optimize performance.

• Strong cross-functional collaborator, able to brief creatives, work closely with media buyers, and present confidently to leadership.

• Startup-minded—you move fast, test constantly, and love rolling up your sleeves.

• Excited to work collaboratively with cross-functional teams and external partners – we’re a lean & collaborative team. Growth Marketing doesn’t operate in a silo; we collaborate closely with product, ux, design, brand, etc.

• You’re a cat person!

• Mission-Driven Company: We love cats and we're here to make nine lives ten.

• People-Driven Company: We treat our people like people; we're committed to Smalls, and we work hard but also respect everyone’s lives outside of work.

• Data-Driven Culture: We love using data to guide decision-making where appropriate, but we also know when to move quickly and go with our gut.

• Competitive Salary: Make some $$$.

• Very Competitive Benefits: Fully paid Health, Vision, and Dental insurance. 4-day work week. Unlimited PTO.

• Fully Remote Office & Culture: Our team is spread across the US day to day, but we travel for department & company off-sites and retreats.

• Free Product: Free cat food every month.