Performance Marketing Manager - USA (East Coast)

About Teton

Teton is building the foundational data layer for the point of care — using real-time, multimodal AI to generate a digital twin of the patient and care environment. Our proprietary computer-vision system enables staff to automate documentation, proactively manage resident acuity, and streamline workflows across entire facilities. Our platform delivers unprecedented access to real-time data insights, empowering healthcare providers with actionable intelligence to enhance decision-making and elevate care delivery.

Key Responsibilities

• Design, execute, and optimize data-driven performance marketing campaigns across paid channels including search, social, and programmatic, with a focus on driving high-quality lead generation and customer acquisition.

• Establish and manage a robust analytics infrastructure to track performance across all channels and campaigns, ensuring clear visibility into key metrics such as CAC, LTV, CPA, and ROI.

• Own marketing budget allocation and forecasting, ensuring spend is aligned with strategy and ROI targets are met or exceeded.

• Develop and lead a systematic testing and optimization framework, including A/B testing and rapid experimentation, to continuously improve campaign efficiency and marketing impact.

• Collaborate closely with sales, product marketing, and brand teams to ensure strategic alignment, shared KPIs, and seamless hand-off of qualified leads.

• Drive reporting and insights generation, presenting actionable data to internal stakeholders and making performance recommendations based on outcomes.

• Stay ahead of digital marketing trends and innovations, leveraging new tools, channels, and techniques to maintain a competitive advantage.

• Manage and coordinate external agencies or vendors, where applicable, to amplify campaign reach and effectiveness.

What We’re Looking For:

• 4+ years of hands-on experience in performance marketing, ideally in a fast-paced startup or tech environment

• Experience in managing paid campaigns across major platforms (e.g., Google Ads, Meta/Facebook, LinkedIn, programmatic networks)

• Strong analytical and quantitative skills, with experience identifying critical performance metrics, building dashboards, conducting cohort analysis, and translating complex performance data into actionable strategies.

• Excellent communication skills, with the ability to clearly present insights, articulate strategies, influence decisions, and align cross-functional teams around shared performance goals.

• Fluent in A/B testing and growth experimentation, with a test-and-learn mindset and a commitment to iterative improvement.

• Proficiency with key tools and platforms, including Google Analytics, HubSpot, marketing automation tools, and data visualization platforms.

• Excellent project management and organizational abilities, capable of owning multiple high-impact campaigns and initiatives concurrently.

• Collaborative, low-ego team player who works well across functions and contributes to a culture of shared ownership.

• Highly adaptable, resourceful, and self-directed, with a strong sense of ownership and the ability to operate effectively amid ambiguity.

Bonus: Experience in B2B healthcare or enterprise tech, familiarity with GenAI tools, and exposure to lifecycle or segmentation-based marketing.

What We Offer

• Competitive Salary and participation in our warrant program (stock options).

• Work with state-of-the-art technology in a pioneering field.

• A vibrant, learning-focused work environment.

• A role where you can make a significant impact on healthcare delivery.

What It’s Like Working at Teton

We’re a growing team of extremely hard-working and talented people. The learning curves are steep, and expanding your skill set is not just encouraged — it’s expected. It’s a hands-on environment where you’ll be challenged, supported, and constantly learning. We’re looking for people who believe in our long-term mission and value ownership and entrepreneurship over a typical 9–5 job. If you’re looking for a ride — not just a role — come join us.

Originally posted on Himalayas