User Acquisition Lead (Promova)

At Promova, we’re redefining language education to make it accessible, personal, and effective for today’s fast-paced world. Our growing team of 150+ professionals is on a mission to connect people, bridge cultures, and empower lifelong learners—reaching every country except aggressor states (yes, even Antarctica).

We blend AI-driven innovation with human expertise to create tools that help people confidently speak, embrace new cultures, and truly belong in any language. As part of our team, you’ll make a real impact, work in an environment built on care, quality, and creativity, and grow alongside a community that values progress.

With flexible work options, comprehensive benefits, and endless growth opportunities, Promova is more than a workplace — it’s a movement.

Currently, we are looking for a User Acquisition Lead to join the Promova team.

The main goal of this role is to help the team attract users effectively to our app and platform, Promova, through paid traffic channels so that more people (regardless of their age, location, or lifestyle) can conveniently, affordably, and efficiently learn foreign languages.

Your area of influence:

• Develop the paid user acquisition direction via Paid Social (Meta, TikTok, Snapchat, Pinterest, Twitter, etc.), lead this area at Promova, and be a visionary for changes and improvements.
• Manage the priorities of the User Acquisition Managers (UAMs) team, coordinate their work, and synchronize efforts with other departments (creative, product marketing, development, design, etc.).
• Lead goal-setting for the UAM team, which is one of the core components of business-level planning.
• Hire, mentor, and manage the performance of the User Acquisition Managers team.
• Automate team operations using in-house and third-party tools.
• Organize the testing process for various creatives, geos, settings, and campaign types, moving them from testing to scaling stages.
• Analyze and track the performance of advertising campaigns, identifying growth opportunities.
• Build strong partnerships with client support teams at advertising platforms.

To do this, you will need:

• Experience as a UAM on projects with over $1M monthly ad spend.
• Hands-on experience with Meta, TikTok, and Snapchat.
• Strong analytical skills, with the ability to form hypotheses and draw data-driven conclusions.
• Excellent communication skills and the ability to achieve results constructively.
• Proficiency in Google Sheets, Tableau, and Amplitude.
• English level: Upper-Intermediate or higher.
• A marketing mindset and an understanding of user psychology (what captures attention and drives desired actions).
• Flexibility and adaptability to shifting priorities and focus areas.
• Experience in web-based user acquisition.

What we offer:

• The opportunity to lead a strategically important direction for the company that directly impacts revenue.
• Freedom to act and bring your ideas and vision to life.
• Opportunities to grow together with the project by expanding your area of responsibility.
• A large and professional marketing team where everyone is open to sharing knowledge and experience.
• A strong team and a successful product (TOP 10 language learning app) — a chance to become part of the story of a future unicorn.
• The opportunity to work on a product that truly improves people’s lives and breaks down language barriers.

Corporate benefits:

Growth — offered to help develop your skills, advance your career, and reach your full potential: сompensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences; Promova English Group; English Classes; Promova Speaking Club, and access to Promova Premium.

Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.

‍♂️Fun & Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.

Interview Process:

• Pre-screen with Recruiter (40 minutes)
• Interview with the Hiring Manager (1 - 1,5 hours)
• Test Task
• Bar-raising (1 hour)

If you’re ready to help reimagine language learning for today’s world, let’s do it together!

Originally posted on Himalayas