Field Marketing Manager
At Gurobi Optimization, we're on a mission!
A mission that focuses on mathematical optimization. We empower our customers to expand their use of mathematical optimization technology in order to make smarter decisions and solve some of the world's toughest and most impactful business problems. We're looking for passionate, dedicated, innovative game-changers to join our team and drive the future of Gurobi.
As a Gurobi Field Marketing Manager, you will support our rapid growth in Australia, New Zealand and India. Your primary responsibilities will involve collaborating closely with the sales and marketing teams to develop and execute impactful campaigns, plan engaging events, and enhance our social media strategy. We are looking for an innovative thinker with a proven track record of crafting campaigns that attract new customers, facilitate cross-selling, and drive pipeline growth. You are the ideal candidate for this position if you can think big and boldly create marketing campaigns to support our strategic sales initiatives. Your creativity and strategic mindset will drive our marketing efforts to new heights.
What will you be doing? Develop, execute, and measure comprehensive regional campaigns that encompass relevant content tailored to the target audience, providing a seamless digital and in-person events experience and a well-planned social media strategy to engage potential clients throughout their buyer's journey. Develop and execute targeted account-based marketing (ABM) strategies to equip sales teams with personalized content, campaigns, and engagement tactics that drive pipeline growth and revenue Implement multi-touch campaigns encompassing various components, including customer training, vertical events, nurture programs, email campaigns, webcasts, direct mail, paid social media, and digital initiatives. Localization of global campaigns to ensure the messaging is appealing to your local market Monitor campaign performance using Marketing Key Performance Indicators (KPIs) and campaign reports to optimize marketing channels, lead scoring, and marketing/sales funnel conversions. Regularly communicate results and analysis to stakeholders. Conduct experiments and continuous testing to optimize events, social media, and demand generation programs. Collaborate closely with the sales team to enhance events and campaigns, assess lead quality, and ensure a smooth transition for prospects from marketing to sales. Gather and analyze regional customer insights, competitive landscape, and industry trends to inform marketing strategies, optimize campaigns, and support sales with data-driven decision-making. Collaborate and coordinate with the academic and ecosystem teams to ensure successful joint-marketing events with educational institutions, industry associations, and ecosystem partners.
What experience and qualifications should you have? 8+ years of proven experience in Field Marketing within a B2B Tech company, showcasing expertise in driving successful marketing initiatives. 3-5 years of experience developing marketing programs for SaaS (Software as a Service). Proficiency in both written and spoken English. Additional language skills are considered advantageous.
What skills and abilities should you have? Strong events management, project management, and data analysis skills, with meticulous attention to detail and a proactive approach to tasks. Exceptional ability to establish and maintain positive and productive relationships with various stakeholders, both internal and external. Track record of collaborating effectively with sales teams, understanding their needs, and integrating marketing strategies into their processes. Customer-centric mindset, focusing on understanding the challenges faced by our customers to tailor marketing messages accordingly. Adaptability to thrive in a fast-paced, high-growth working environment. Foundation in modern digital marketing tactics, including Account-Based Marketing (ABM), and proficiency in major paid media channels such as Search Engine Marketing (SEM), content syndication, and paid social media. Excellent communication skills, both written and verbal, with a positive and collaborative attitude conducive to cross-functional teamwork.
What other requirements should you have? Ability to excel while working from home, embracing a start-up-like and fast-paced working culture. Proven experience in managing agencies, vendors, and large-scale projects. Familiarity with customer relationship management systems, Content Management Systems (CMS), and marketing automation tools. Experience with Marketo and Salesforce is a plus.
Your Alignment with our Gurobi Core Values: Customer Focus: Verbal & written communication skills that bring clarity and build trust. Power of the Team: Motivated with a team-oriented mindset that aims to both inspire and be inspired by others. Innovation: The courage to bring ideas forward and see yourself as an integral part of our global team. Dedication: Organized and agile, focusing on meeting professional objectives while promoting a healthy work/life balance. Integrity: Promise to uphold honesty as your compass and conduct all business practices with an ethical mindset and fiscal responsibility.
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