Manager of Sales and Marketing Development

Who We Are OnYourMark Education is a high dosage virtual tutoring service providing individualized early literacy virtual foundational skills instruction to elementary students grounded in the science of reading. We partner with schools as a supplement to the literacy instruction already in place to ensure students get the foundational reading skills they need to excel! Why We Exist OnYourMark exists to ensure that the students we serve have a strong foundation to become thriving readers. We also believe that spreading an understanding of the science of how children learn to read can be transformative for tutors, teachers, children, and families. Getting foundational literacy skills right early will support children to read on grade level and diminish the need for schools to remediate at their current levels. Why Apply When you join the OnYourMark team, you commit to supporting students to become lifelong readers with the foundational reading skills to tackle future school and life challenges and adventures. Joining the OnYourMark team is right for you if you are invested in having an impact on the lives of young people, are committed to learning, and are inspired to be a part of eradicating educational inequities. Being a part of a founding team requires thriving in ambiguity and fully embracing OnYourMark’s start-up mantra, “find a need and fill the need.” Position Overview The Manager of Sales and Marketing Development is a key revenue contributing role responsible for optimizing and executing sales development processes, ensuring efficient and effective lead generation transition and handoff, and creating and managing marketing outreach and targeted campaigns. This individual will play a critical role in generating and qualifying leads, nurturing opportunities, and managing the sales pipeline up to the point of handoff to the closing team. This role comprises lead generation with a marketing focus. The manager works on outbound lead generation and nurture, qualifies based on campaign engagement, supports marketing program execution, engages in social selling and digital engagement, and provides insights and feedback on campaign effectiveness.

Key Responsibilities

Oversee and optimize the use of sales tools such as GovSpend, Hubspot, and reporting systems to ensure data accuracy, actionable insights, and streamlined workflows. Develop and maintain sales dashboards, reports, and analytics to track team performance, pipeline health, and key sales metrics. Collaborate with marketing, sales, program, partnerships, and other cross-functional teams to align on go-to-market strategies, lead generation initiatives, and sales enablement resources. Generate new leads through research, outbound campaigns, and networking; qualify prospects to ensure strong fit and readiness for engagement. Assist in RFP process from identification to cross-department orchestration to review stage and submission. Nurture early-stage opportunities, providing education and value to prospects, and manage the pipeline through the initial sales stages. Ensure a smooth and timely handoff of qualified opportunities to the closing sales team or partnership team, maintaining clear documentation and communication. Identify process improvements and implement best practices to increase sales team productivity and operational efficiency. Support sales forecasting, territory planning, and quota setting by executing tasks such as statewide territory mapping.

Qualifications

Bachelor’s degree. 3+ years of experience in Ed-Tech or non-profit sales enablement, marketing development, or a related sales support role. Strong proficiency with Hubspot; must be capable of immediately optimizing and managing Hubspot for sales and marketing campaign execution. Demonstrated ability to analyze data, generate insights, and present actionable recommendations. Excellent organizational, project management, and communication skills. Proven track record of cross-functional collaboration and process improvement. Experience in lead generation, prospect qualification, and pipeline management. The ideal candidate is highly analytical, process-oriented, and proactive, with a passion for driving sales efficiency, marketing strategy, and supporting business growth. They thrive in a fast-paced environment, excel at managing multiple priorities, and are skilled at building relationships that lead to strong partnerships. Working at OnYourMark Join a national team that is dedicated to building OnYourMark in service of our tutors and young readers across the country! All OnYourMark teammates are fully remote and enjoy the flexibilities that come with that. We work hard and thrive in a supportive environment that is really “All In” as required in a startup while centering each teammate as a whole person with real life needs and responsibilities (like picking kids up from school, going to the doctor, working out etc.) beyond our professional commitments. One of our key mantras is “find a need and fill the need.” In practice this means often stepping outside the lanes of our job descriptions to lend a hand to whatever task is most pressing across the organization, from helping to interview tutor candidates, to getting students set up with the technology needed to be able to connect for sessions. There really is no job too big or too small for any teammate. Problem-solvers and self-starters thrive at OnYourMark. There are natural ebbs and flows to the work that often mean long hours at the start of sessions and then role specific flexibilities that center around a more traditional work week. We also work across the country so early mornings or later evenings are possible depending on a teammate’s timezone and where the schools we serve are located. Our work is fully virtual. Offices are based out of a home office, anywhere in the U.S. Some travel (Apply To This Job