[Remote] Director, Events Marketing Strategy

Note: The job is a remote job and is open to candidates in USA. JD Power is a leader in providing data and analytics for the automotive industry, and they are seeking a Director of Events Marketing Strategy. This role is responsible for shaping and leading an enterprise-wide events strategy to enhance brand authority and drive measurable revenue growth and market engagement.

Responsibilities

• Set and lead a commercially driven global events strategy that delivers revenue growth, pipeline contribution, and brand value
• Own the end-to-end events portfolio, with clear accountability for strategy, execution, performance measurement, and optimization, including senior-level internal events
• Bring strong financial discipline across the events portfolio, with accountability for budgeting, forecasting, cost control, and profitability
• Define and embed a cohesive brand strategy for events, ensuring consistent, high-impact brand expression across markets and audiences
• Shape event agendas and speaker strategy by identifying high-value industry voices, partnering with speakers on content and preparation, delivering a strong on-site speaker experience, and building long-term relationships that enhance the quality and influence of our events
• Develop engaging content ideas and agendas for internal events that align to business priorities, support leadership objectives, and create a high-quality experience for attendees
• Develop and monetize event propositions, owning all revenue streams including sponsorship, ticketing, and any partner investment
• Ensure events are fully integrated into the go-to-market strategy, working closely with Brand & Content, Growth Marketing, and Commercial Marketing Leads to drive demand and pipeline outcomes
• Establish and report against clear performance metrics, including revenue, margin, sponsorship yield, brand impact, and ROI
• Set the standard for operational excellence across the full event lifecycle, ensuring planning, delivery, and follow-up are executed with rigor and consistency, and that the attendee experience reflects the quality of the JD Power brand at every stage
• Lead and develop a high-performing events team and partner ecosystem, ensuring best-in-class delivery
• Provide strong strategic leadership to the team, setting a clear vision, raising the bar on performance, and ensuring priorities, accountability, and outcomes are aligned to business goals
• Build and develop a high-caliber team, with a strong focus on growth, succession, and capability building to meet both current priorities and future business needs
• Create an environment of high-performance and continuous development through coaching, clear expectations, timely feedback, and meaningful stretch opportunities
• Foster a collaborative, enterprise-minded culture that encourages ownership, innovation, and shared accountability for delivering commercial impact

Skills

• Experience in commercially successful, brand-led events with clear revenue and ROI outcomes
• Strong commercial acumen, with strong financial discipline and experience managing complex budgets and revenue targets
• Demonstrated ability to translate brand strategy into compelling narratives and experiences that influence perception and behavior
• Excellent stakeholder management and negotiation skills, with the ability to influence at senior level
• Ability to manage multiple high-value programs in a fast-paced environment while maintaining financial and brand control
• Commercially minded, results-driven, and focused on delivering high-impact, on-brand experiences that support business growth

Company Overview