Sr. Marketing Campaign Manager

Your work will have a significant impact on our pipeline growth and revenue. In this role, you will: Campaign Execution & Orchestration

• Own the planning, execution, and optimization of growth-focused campaigns across acquisition, expansion, and lifecycle motions.
• Translate strategic priorities into clear campaign briefs, timelines, and execution plans across multiple simultaneous workstreams.
• Coordinate cross-functional inputs (Product Marketing, Sales, RevOps) to ensure campaigns launch on time and with quality.
• Build campaigns that are operationally simple, focused, and repeatable — not bespoke or one-off.
• Execute on campaign elements including email production across audience segments and outreach motion types.

Inside Sales Enablement & Alignment

• Partner closely with the inside sales team to ensure sequences, playbooks, and outbound motions are well-supported, current, and operationally clean.
• Own campaign inputs that feed IS pipeline: lead handoff quality, sequence alignment, and audience segmentation.
• Help maintain shared visibility into what's in market, what's converting, and what needs to change.

Marketing Processes & Systems

• Maintain campaign best practices across tools (HubSpot, CRM, lifecycle tooling).
• Build and maintain clean workflows, campaign tracking, and marketing data.
• Partner with RevOps to ensure accuracy of pipeline reporting and revenue attribution.
• Identify operational gaps and proactively improve systems and processes.

Measurement, Insights & Learning Loops

• Define and maintain clear success metrics for campaigns.
• Build reporting and surface insights on what is working, what isn't, and why — with a focus on funnel-level signal over surface metrics.
• Run structured experiments and document findings in a way that builds institutional knowledge.
• Help the team distinguish signal from noise as GTM motions develop and mature.

What We’re Looking For In addition to values alignment…

• 7+ years of experience in campaign management, demand generation, or revenue-facing marketing
• Hands-on HubSpot expertise (or comparable marketing automation and CRM platforms)
• Proven experience in B2B SaaS or EdTech, ideally with PLG or high-velocity, low-ACV acquisition motions
• Strong written communication skills — able to write audience-appropriate copy and document clearly for a team
• Comfortable working at the intersection of marketing and sales, with the ability to operate fluently in both worlds
• Highly organized, detail-oriented, and biased toward action informed by data

We know great candidates come from a wide range of backgrounds. If you’re passionate about what we’re building at Everyday Speech, don’t hesitate to apply—even if you’re not sure you meet every qualification. In the short term (the first 3 months), you will:

• Get up to speed on our GTM motions, HubSpot setup, and active campaign workstreams
• Take ownership of campaign execution quality, ensuring launches are on time, on brief, and tracked correctly
• Align with the inside sales team on sequence support, lead handoff quality, and audience segmentation
• Identify operational gaps in current workflows and propose improvements
• Establish your own reporting cadence and baseline performance visibility

In the Long term, you will:

• Own campaign-level measurement and experimentation end-to-end, with findings that actually inform what comes next
• Maintain and improve the marketing systems and processes the IS team, marketing, and leadership rely on
• Help the organization scale pipeline without adding operational complexity or heroics
• Be a trusted voice on what's working, what isn't, and where to invest next

Salary: $134,500 USD annually, plus company performance-based bonuses, paid out twice per year, for $147,200 TCC. Location/Time Zone: This is a fully remote role. We strongly prefer candidates based in the United States due to US K-12 education familiarity, but open to international candidates as well. This role will be expected to work and collaborate during ET or CT time zones.

Benefits

• Cigna Health Insurance – 100% premium coverage for team members & dependents
• Dental & Vision Coverage – 100% premium coverage for team members & dependents
• 3% Employer-Match on 401(k)
• $50K Life Insurance / AD&D
• Flexible PTO Plan & Sick Leave Policy
• 16 Weeks of Paid Parental Leave
• Home Office Reimbursements
• Book & Learning Stipend
• Meaningful Employee Experience Initiatives
• Every Other Friday Off After 90 Days!

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