Director of Integrated Marketing & Operations
Work Schedule Standard (Mon-Fri) Environmental Conditions Office
Job Description
Reporting to the Senior Director of Marketing PSX, the Senior Manager, Commercial Marketing & Global Events is responsible for leading integrated marketing strategy and the global event portfolio in support of PSX revenue growth objectives. This role translates portfolio priorities into measurable demand generation programs, oversees global congress and event investments as strategic growth levers, and ensures alignment between global campaign strategy and regional execution. DESCRIPTION How you will make an impact: This is a commercially oriented leadership role with accountability for marketing contribution to pipeline performance and customer acquisition. The position includes direct management of Marketing Communications, Events Management and Field Marketing. What you will do: Develop and execute integrated, multi-channel marketing strategies aligned to portfolio priorities and target segments Drive demand generation initiatives contributing measurable MQLs and pipeline influence Define and track KPIs tied to campaign effectiveness, customer acquisition, and ROI Partner closely with sales leadership to ensure marketing programs support account targeting and disciplined follow-up Use analytics to optimize marketing investment and improve commercial performance Manage the global congress and event portfolio Align event participation with revenue objectives, product launches, and campaign themes Design activation frameworks for major congresses, symposia, executive programs, workshops, and virtual events Implement structured pre-event targeting and post-event conversion processes Manage event budgets with financial discipline and ROI accountability Provide strategic direction and alignment to three APAC field marketing team members Translate global marketing priorities into scalable regional activation plans Establish standardized playbooks to ensure consistent execution and performance tracking across regions Oversee campaign messaging, digital engagement, and customer-facing materials to ensure clarity of positioning and portfolio differentiation Partner with Product Marketing and Product Management to support new product launch activation Lead website enhancement and digital engagement initiatives Lead PSX Marketing Communications plans and press releases in close collaboration with internal stakeholders and Thermo Fisher corporate Communications colleagues Lead and develop a high-performing communications and events team Establish structured planning, prioritization, and measurement frameworks Contribute to marketing leadership discussions regarding investment decisions and portfolio optimization REQUIREMENTS How you will get here: Education: Bachelor's degree in business, marketing, or life sciences required Advanced degree preferred Experience: 8–12+ years of progressive marketing experience, preferably in life sciences or related markets Demonstrated success executing integrated marketing programs tied to commercial outcomes Prior experience with AI-driven marketing tools and Answer Engine Optimization (AEO) Strong marketing operations and analytics expertise, with the ability to translate data into actionable insights, optimize funnel performance and drive measurable business impact Experience managing global congress and event portfolios Prior people leadership experience required Experience influencing cross-regional teams within a matrixed organization Experience responsibly managing to a budget Core Competencies: Strategic and commercially oriented mindset Executive communication capability High accountability and execution excellence Strong financial discipline and ROI focus Ability to influence across functions and regions
Compensation and Benefits
The salary range estimated for this position based in District of Columbia is $160,100.00–$240,125.00. This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes: A choice of national medical and dental plans, and a national vision plan, including health incentive programs Employee assistance and family support programs, including commuter benefits and tuition reimbursement At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards Apply To This Job