Social Media Manager, Executive – Demand Outreach

Job Description:

• Own day‑to‑day management of designated executive and corporate social media accounts (primarily LinkedIn), including planning, drafting, posting, monitoring, and reporting.
• Develop and execute a social strategy that supports marketing and commercial goals, with a focus on high‑intent audience growth, engagement, and qualified demand pipeline influence.
• Build and manage executive social presence programs for key leaders (e.g., CEO, CGO, CPO), including content calendars, ghost‑writing posts, coordinating thought leadership content, and aligning with speaking/events and PR.
• Design and run structured outreach motions via social (e.g., connection campaigns, targeted nurture sequences, content DMs, event follow‑up) in partnership with Demand Gen, Sales, and SDRs to support pipeline building.
• Create and curate high‑quality, on‑brand social content tailored to executives and commercial audiences, including posts, threads, carousels, infographics, short video concepts, and repurposed long‑form content.
• Establish and manage a streamlined but controlled content and approval workflow for executive and corporate accounts, including intake, drafting, review, legal/compliance routing when needed, and final sign‑off.
• Maintain a clear process and standards for tone of voice, visual guidelines, and brand alignment across all managed accounts, working closely with Brand and Content Marketing.
• Monitor social conversations, mentions, and relevant industry topics; surface timely engagement opportunities for executives and the brand (e.g., commenting strategy, signal amplification, real‑time response).
• Partner with Content, PR/Comms, and Product Marketing to map key narrative themes (identity, fraud, risk, fintech, public sector, etc.) into ongoing social series and campaigns.
• Collaborate with RevOps/Demand Gen to align social outreach and content to target account lists, campaigns, and events; ensure tracking for influence on meetings, opportunities, and pipeline.
• Analyze and report on performance for each managed account and initiative (engagement, reach, follower quality, CTR, meeting requests, pipeline influence), and continuously optimize based on data.
• Define and maintain a governance framework and playbook for executive and account‑based social activity (e.g., guidelines, escalation paths, do/don’t scenarios, crisis/issue response in partnership with Comms).
• Stay current on platform changes, best practices, and competitive activity, and proactively recommend experiments (new formats, AI tools, employee advocacy, podcasts or video series) to advance our social presence.
• Support scaling of an employee advocacy program by providing templates, sample posts, and guidance to help commercial leaders and teams show up consistently on social.

Requirements:

• 4–6+ years of experience in social media marketing, digital marketing, or content marketing, with at least 2+ years directly managing LinkedIn and other B2B social accounts for executives or brands.
• Demonstrated experience running company or executive LinkedIn programs, including ghost-writing, thought leadership, and community building, ideally in B2B SaaS, fintech, cybersecurity, fraud/identity, or adjacent spaces.
• Proven track record using social media as part of an integrated demand/pipeline motion (e.g., ABM, outbound, events), in partnership with Sales and Demand Gen.
• Strong writing, editing, and storytelling skills with the ability to adapt tone for different executives while staying on-brand and compliant.
• Experience working within a defined brand system and messaging framework, and collaborating across content, PR, and product marketing to ensure consistency.
• Solid understanding of social media analytics and experimentation; comfortable setting KPIs and iterating based on data (engagement, reach, audience quality, CTR, conversions, influenced pipeline).
• Hands-on experience with social media management and listening tools (e.g., Sprout Social or similar) and basic familiarity with CRM/marketing automation to align and attribute social activity.
• Excellent project management skills; able to juggle multiple executive calendars and campaigns, manage an approval process, and deliver on tight deadlines in a fast‑paced environment.
• High degree of judgment, discretion, and comfort working with senior executives and sensitive topics; able to manage confidential information and handle real‑time issues responsibly.
• Self‑starter who “acts like an owner,” is comfortable with ambiguity, and proactively proposes new ideas and improvements.
• Preferred: familiarity or interest in identity, fraud, risk, fintech, or cybersecurity domains.

Benefits:

• equity
• benefits
• annual bonus or a commission plan

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