Market Growth Specialist

Anders is one of the fastest-growing accounting firms in the country, seeking a Market Growth Specialist motivated to learn and collaborate. This role supports strategic growth initiatives by executing multi-channel marketing campaigns, managing data and segmentation, and coordinating logistics for events and webinars.

Responsibilities

• Execute multi-channel campaigns (email, digital, events, webinars) based on defined industry strategy
• Build and manage campaigns in HubSpot including workflows, emails, and landing pages in coordination with Marketing Automation Specialist
• Coordinate timelines and ensure on-time delivery
• Coordinate development of industry-specific marketing materials with internal teams
• Ensure assets align with messaging and positioning
• Manage updates and revisions
• Organize and maintain industry content library (case studies, insights, proof points)
• Build and manage target lists and segmentation within CRM/HubSpot
• Maintain data accuracy and campaign readiness
• Update records within the CRM
• Analyze ZoomInfo and CRM data to identify priority accounts and buying signals
• IBIS world list pulls
• Support development of target account lists (ABM-style) by industry
• Coordinate logistics, invitations, and follow-up for events and webinars with Roxanne
• Track attendance and support post-event execution
• Execute lead routing, tagging, and tracking
• Support campaign QA and system workflows
• Act as CRM liaison with IT department as needed
• Pull and compile campaign performance data
• Maintain dashboards and reporting templates
• Track timelines and manage tasks across teams
• Support development and maintenance of industry messaging and positioning in partnership with BDA
• Build foundational knowledge across the four focus industries including key trends, buyers, and priority targets
• Conduct targeted research using ZoomInfo and other tools to identify high-value accounts and contacts
• Maintain and update industry target lists and segmentation criteria
• Track competitor activity within key industries (campaigns, messaging, positioning)

Skills

• 1-3 years B2B marketing experience
• HubSpot or CRM and marketing automation experience
• Proven ability to execute campaigns end-to-end
• Strong project management and organizational skills
• Familiarity with data tools such as ZoomInfo, LinkedIn Sales Navigator, or similar
• Ability to analyze basic marketing metrics (email performance, engagement, campaign results)
• Comfortable working in a fast-paced, evolving environment
• Exposure to industry-focused marketing or verticalized campaigns is a plus

Benefits

• Professional development opportunities
• Benefits that directly impact mental, physical and financial wellness
• Work Flex program

Company Overview