Marketing Operations & Sales Enablement Specialist
Capital Bank, N.A. is a publicly traded bank headquartered in Maryland, serving communities since 1999. The Marketing Operations & Sales Enablement Specialist will support mortgage marketing initiatives, campaign execution, and CRM operations to enhance the efficiency of marketing efforts and assist loan officers.
Responsibilities
- Execute email and digital campaigns based on strategic direction from their manager
- Build, QA, schedule, and deploy marketing assets across email landing pages, and any other channels
- Maintain marketing calendars and asset libraries
- Deliver templated marketing materials to loan officers and branches
- Manage compliance submissions and turnaround timelines
- Assist with the creation of marketing assets for mortgage CRM and subsequent reporting
- Assist with recruiting-related marketing execution
- Attend weekly compliance meetings on behalf of the mortgage division
- Submit marketing assets to compliance through documented SOP, owning the submission from start to deployment
- Provide executional support for partner and cross-sell campaigns
Skills
- Bachelor's Degree in Marketing, Business or related field
- 1-3 years of customer service, marketing operations, lifecycle/email marketing, or sales enablement experience encouraged but not required
- Strong project management skills with the ability to manage calendars, SLAs, and cross‑functional requests across branches and partners
- Excellent copy/QA instincts; comfortable owning the last‑mile of deployment (links, tracking, rendering, approvals)
- Ambitious hands-on learning style
- Desire to learn new skills and grow within an organization
- Microsoft Office Suite (Word, Outlook, Excel.)
- Design Tools: Figma, Adobe, Canva
- CRM (mortgage lead flow, nurture, and reporting) and Salesforce Marketing Cloud for campaign execution
Benefits
- Comprehensive benefits package including Medical, Dental, Vision, Company Paid Life Insurance, Disability Insurance, and more
- Company Contributions to your 401k - Regardless of your contribution
- Employee Perks: Paid Parental Leave, Employee Recognition Program, Leadership Program, Tuition Reimbursement Program, Employee Bank Checking Account, and much more!
- Generous Paid Time Off and Paid Holidays - Including Paid Charity Hours to support volunteer opportunities
Company Overview