Brand Manager
Interview Kickstart is a premier career transformation platform turbocharging tech careers through AI upskilling.
Founded in 2014 in Santa Clara by Soham Mehta, ex-Box Engineering Leader, and Ryan Valles, a transformative P&L leader and former CEO with a track record of scaling ventures, Interview Kickstart’s vision is to help every tech professional thrive in today’s fast-evolving tech industry.
With 40+ domain-specific courses—from foundational Machine Learning and Generative AI to Agentic AI, System Design, and DSA—Interview Kickstart equips engineers, PMs, data professionals, and tech leaders to accelerate their careers. Its 600+ instructors—industry practitioners, hiring managers, and senior engineers from FAANG+ companies—bring real-world insight and cutting-edge expertise into every classroom.
Beyond upskilling, Interview Kickstart offers end-to-end career support. Personalized mock interviews, resume and LinkedIn branding, career coaching, salary negotiation guidance, and performance-based job referrals ensure that your AI upskilling translates into real career breakthroughs. Over 25,000 professionals have already advanced their careers through Interview Kickstart.
Recognized by TIME x Statista and GSV 150 as a top EdTech company, Interview Kickstart is the go-to platform for tech professionals looking to future-proof their careers in the age of AI.
About the Role
We are looking for a Digital-First Brand Marketing Manager to lead our next phase of growth. You will bridge the gap between deep consumer insights and high-impact creative execution, ensuring that our brand is not only seen but preferred by professionals globally. This role requires a blend of consumer-first thinking, creative storytelling and media savvy.
Core Responsibilities
- Campaign Strategy & GTM Leadership: Lead the end-to-end execution of Go-to-Market plans for new product launches and category expansions. You will take a brief from a business goal to a fully realized, multi-channel campaign.
- Consumer Insights & Positioning: Conduct deep-dive research to uncover the "why" behind consumer behaviour. Translate these insights into sharp positioning and messaging that resonates with the target audience.
- Campaign and Creative Conceptualisation: Partner with internal creative teams and external agencies to build thumb-stopping digital campaigns and content. You will manage the production pipeline, including video production
- Digital Media & Planning: Collaborate with the Media Team to design integrated media plans. You will navigate the digital landscape to ensure our brand stories are placed where they have the highest impact.
- Social Media marketing: Lead the core social media strategy to drive awareness, engagement and leads for new launches.
- Agency & Partner Management: Direct and manage agency partners, ensuring they deliver high-quality work on time and within budget.
- Measurement & Reporting: Measure campaign impact on brand health and business outcomes for campaigns run
What We’re Looking For
- Experience: 5+ years of brand marketing experience specifically within B2C Tech or E-commerce companies.
- Digital-First Mindset: You understand how brands are built in a digital-native world. You are fluent in the nuances of digital platforms and how they influence the modern customer journey.
- Cross-Functional Fluency: You thrive in collaborative environments. You have a proven track record of working with Business and Growth teams to align brand goals with performance targets.
- Launch Experience: You have successfully led at least one major new product or category launch from ideation to post-launch analysis.
- Video Production Savvy: You can manage complex video shoots and edits to ensure premium output.