[Remote] Campaign Manager, Paid Search
Note: The job is a remote job and is open to candidates in USA. GR0 is an award-winning digital marketing agency focused on igniting organic growth for startups and established brands. The Campaign Manager, Paid Search will manage and optimize Google Ads and Microsoft Ads campaigns, develop strategies to meet performance goals, and maintain positive client relationships while collaborating with creative teams.
Responsibilities
- Manage, optimize, and scale Google Ads & Microsoft Ads campaigns across multiple ad types, including search, display, demand generation, PMax, standard shopping, and YouTube
- Develop and implement advanced strategies to meet goals like ROAS, CPA, or CAC
- Regularly run optimizations and set up experiments to ensure account growth and improved client performance
- Manage up to 10-12 accounts or a total MRR of $40,000
- Demonstrate advanced optimizations that lead to significant client performance improvements and budget increases
- Ability to lead client calls and provide in-depth explanations of account performance, trends, and strategic recommendations
- Maintain ongoing positive client relationships, establishing trust and successfully upselling clients into additional services and channels
- Collaborate with creative teams to deliver strategies and ad copy that align with client goals, advising clients on the best use of creative assets (text, static, video)
- Stay updated on industry trends, bringing new knowledge to the department and contributing to team growth
- Provide insights on other marketing channels, including SEO, paid social, and email marketing, and assist in upselling clients on these services
- Use internal project management tools like Monday to organize workflows, track campaign performance, and meet client deadlines
- Contribute to internal communications by answering team questions and supporting departmental improvements
- Optimize product feeds for e-commerce clients utilizing DataFeedWatch or Merchant Center
- Familiarization with other feed management tools may be trained and needed on a case-by-case basis
Skills
- Advanced proficiency in Google Ads, Google Ads Editor, Google Analytics, and other digital marketing platforms
- Ability to manage mid to high-value accounts with varying levels of ad spend and deliver measurable performance improvements
- Understanding of digital marketing strategies and optimization techniques across various ad types
- Strong client-facing communication skills with a proven ability to lead client calls and provide strategic insights
- Strong analytical skills with the ability to translate data into actionable recommendations
- Prolonged periods of sitting at a desk and working on a computer
Benefits
- Comprehensive medical, dental, and vision coverage options for GR0ers and their families
- Monthly reimbursement to help cover internet expenses while working
- Unlimited PTO
- 13 fully paid holidays throughout the year
- Supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways
Company Overview
- GR0 is a digital marketing agency powered by their wealth of SEO, online marketing, and strategic advisory experience. It was founded in 2020, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is https://gr0.com/.
Company H1B Sponsorship
- GR0 has a track record of offering H1B sponsorships, with 1 in 2024. Please note that this does not guarantee sponsorship for this specific role.
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