[Remote] Lead Video Copywriter

Note: The job is a remote job and is open to candidates in USA. Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz and All About Cookies. The Lead Video Copywriter will elevate the copywriting function by driving performance across paid media while strengthening the brand voice and creative systems.

Responsibilities

• Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning
• Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting
• Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance
• Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels
• Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations
• Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR
• Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments
• Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data
• Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue
• Lead the development of compelling video scripts that drive performance and meet compliance standards
• Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced
• Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements
• Manage a network of freelance writers and collaborators, ensuring high throughput and quality control
• Own the budget and resource allocation for writing support while maximizing ROI
• Build systems, workflows, and training resources to improve creative operations and knowledge sharing

Skills

• 4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic
• 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors
• Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing
• Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
• High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube
• Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels
• Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations
• Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR
• Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments
• Lead the development of compelling video scripts that drive performance and meet compliance standards
• Manage a network of freelance writers and collaborators, ensuring high throughput and quality control
• Own the budget and resource allocation for writing support while maximizing ROI
• Build systems, workflows, and training resources to improve creative operations and knowledge sharing

Benefits

• Profit-sharing bonus
• Competitive benefits

Company Overview

• As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. It was founded in 2014, and is headquartered in Delray Beach, Florida, US, with a workforce of 51-200 employees. Its website is http://launchpotato.com.

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