Associate, CRM
Dow Jones is a global provider of news and business information, and they are seeking a CRM Associate to support marketing initiatives aimed at driving subscriber engagement and retention. The role involves leveraging marketing technology and customer data to deploy effective lifecycle marketing campaigns and collaborating with various teams within the organization.
Responsibilities
- Support marketing tactics and strategies for engaging and retaining subscribers
- Oversee the timely creation, production, and delivery of marketing materials. Work with internal departments and external agencies, draft creative briefs, provide creative feedback and manage internal approvals
- Operate directly within CRM tool(s) to conceptualize and build holistic, multi-channel subscriber journeys and experiments
- Collect and share insights regarding campaign performance in an organized and clear manner
- Communicate effectively in cross-functional meetings
- Exercise a thorough knowledge of Dow Jones brands and an ability to balance team goals with overall company objectives
Skills
- Minimum 1 year of experience working in a CRM, lifecycle marketing or marketing role. Internship experience will be considered
- Highly organized and detail-oriented, with proven time management skills
- An ability to derive insights from campaign reports, and make data-informed decisions
- The ability to recognize problems before they arise, and proactively develop and recommend solutions
- First-rate communications and writing skills, with a sharp eye for reviewing marketing assets
- An ability to empathize and advocate for the customer experience
- Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem solving, and presentation skills are required
- The ability to work quickly in a fast-paced environment, as well as manage multiple, mutually exclusive and competing priorities
- Hands-on experience with Braze or multi-channel CRM tools
- Experience supporting A/B testing programs
Benefits
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Company Overview
Company H1B Sponsorship