Sr CRM Data Analyst
About the position At Fanatics Commerce, we're more than just a leader in licensed sports merchandise - we're a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team. Role Overview We are seeking a data-savvy and detail-oriented Senior Data Analyst to join our CRM team. In this role, you will be responsible for leveraging customer demographics, on-site engagement, campaign metrics, and other customer-centric datasets to develop customer behavioral pathing insights, designed to enhance our cross-channel journeys. Collaborating cross-functionally with CRM Strategy and Analytics teams, this role is central to further developing our approach to a wholistic customer view and experience.
Responsibilities
- Leverage customer data - demographics, behavioral trends, etc - to derive actionable insights to define and optimize cross-channel customer journeys in accordance with CRM strategy.
- Identify and analyze fluctuations or anomalies in customer engagement data across the lifecycle to uncover meaningful patterns, inform targeting strategies, and enhance CRM journey effectiveness.
- Generate reports and dashboards to provide journey success metrics. Monitor segmentation and journey performance and make recommendations to improve targeting and engagement.
- Partner with core data teams, domain experts, data analysts, and other internal and external groups to build/support foundational data sets that are secure, scalable, trusted, well-understood, and aligned with business strategy.
- Identify, document, and promote best practices across CRM analytics.
- Support Fanatics' core CRM teams as needed, including audience support, reporting development, modeling, and other data related efforts. Manage, analyze, and validate customer data to ensure accuracy and completeness.
Requirements
- 3+ years of experience in CRM, email marketing, or a related field with a focus on analytics and/or journey orchestration.
- Strong analytical mindset with an understanding of customer data, data hygiene, and database marketing principles.
- Expertise in SQL and working with large datasets.
- Exceptional organizational and communication skills, with the ability to manage multiple stakeholders and priorities.
Nice-to-haves
- Experience with BI visualization and tooling (Alteryx, Apache Superset, Power BI, QuickSight, etc).
- Experience with CDPs or CRM systems, ideally Adobe Experience Platform & Journey Optimizer.
- Background in retail, e-commerce, or multi-brand organizations.
Benefits
- Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you'll be empowered to help shape a culture that celebrates both individual and team successes.
- Benefits: We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future. At Fanatics, we're dedicated to supporting you in all aspects of work and life.
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