Principal Financial Analyst - Job ID 1604774

About the position Growing medical and recreational cannabis manufacturers on the East Coast. Our mission is simple: grow the highest-quality weed at prices everyone can afford. We're looking for passionate people to join us in our mission to democratize cannabis-or as we like to say, to "Weed the People." With a dialed-in grow operation and a bold new brand refresh, we're ready to dominate the MD/DC market-and have a little fun while we're at it. Principal Financial Analyst The Principal Financial Analyst will play a dual role, supporting both sales finance and traditional FP&A activities. This position partners closely with Sales, Marketing, Operations, and Finance leadership to provide actionable insights and recommendations on pricing, customer profitability, and revenue growth, while also making significant contributions to budgeting, forecasting, and management reporting processes. The ideal candidate combines strong commercial acumen with deep financial modeling and data analytics expertise to influence strategic and operational decisions across the business. The essential functions include, but are not limited to the following: Sales Finance Partner with Sales and Marketing teams to analyze pricing strategies, promotional effectiveness, and discounting ROI. Develop and maintain customer/retail/wholesale P&Ls to evaluate profitability, margin trends, and growth opportunities. Support revenue growth initiatives, including pack-price architecture, discounting strategies, and mix optimization. Provide decision support for product category management, promotional programs, and customer evaluation. Deliver insights and related recommendations to senior leadership on market, channel, and customer performance. Financial Planning & Analysis: Support budgeting, forecasting, and long-range planning processes across the organization. Prepare monthly, quarterly, and annual financial reporting packages with variance analysis and key business drivers. Build and maintain financial models to support scenario planning, cash flow forecasting, and investment decisions. Partner with operations and supply chain to assess the financial impact of production, logistics , and capital projects. Provide analytical support, cost- benefit and breakeven analysis for various projects to support the Head of FP&A, CFO and executive leadership team. Utilize SQL to query databases and create custom reports for ad-hoc analysis Performing other duties as assigned

Responsibilities

• Partner with Sales and Marketing teams to analyze pricing strategies, promotional effectiveness, and discounting ROI.
• Develop and maintain customer/retail/wholesale P&Ls to evaluate profitability, margin trends, and growth opportunities.
• Support revenue growth initiatives, including pack-price architecture, discounting strategies, and mix optimization.
• Provide decision support for product category management, promotional programs, and customer evaluation.
• Deliver insights and related recommendations to senior leadership on market, channel, and customer performance.
• Support budgeting, forecasting, and long-range planning processes across the organization.
• Prepare monthly, quarterly, and annual financial reporting packages with variance analysis and key business drivers.
• Build and maintain financial models to support scenario planning, cash flow forecasting, and investment decisions.
• Partner with operations and supply chain to assess the financial impact of production, logistics , and capital projects.
• Provide analytical support, cost- benefit and breakeven analysis for various projects to support the Head of FP&A, CFO and executive leadership team.
• Utilize SQL to query databases and create custom reports for ad-hoc analysis
• Performing other duties as assigned

Requirements

• Bachelor's degree in accounting, f inance, or related field
• Three (3+) years of progressive experience in FP&A, sales finance, or related roles in CPG or manufacturing industries.
• Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights and recommendations.
• Advanced proficiency in Microsoft Excel; experience with ERP systems , BI tools , and ge nerative AI tools a plus.
• Excellent communication and presentation skills; able to influence cross-functional stakeholders.
• Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
• Basic understanding of SQL for database querying and report generation.
• Familiar with business intelligence platforms (e.g., Tableau, Power BI, Qlik, or similar) for data visualization and dashboard creation.
• Ability to successfully work both independently and collaboratively across functions.
• Strong analytical and problem-solving skills.
• Excellent organizational skills and attention to detail.
• Proactive approach and a self-starter.
• Commercial m indset , u nderstands customer, channel, and marketplace dynamics to drive profitable growth.
• Data savvy & a nalytical r igor , e xpert at building models, analyzing big data sets , and distilling complex findings into actionable insights and recommendations.
• Technical p roficiency , c omfortable working with database systems, business intelligence platforms, and emerging analytical technologies to enhance financial analysis capabilities.
• Collaboration & i nfluence , b uilds strong cross-functional relationships and effectively influences decision-making without direct authority.
• Strategic t hinking , s ees the bigger picture, anticipates business needs, and connects financial insights to strategic objectives .
• Communication e xcellence , d elivers clear, concise, and impactful presentations with financially relevant insights tailored to diverse stakeholders.
• Adaptability t hrives in a fast-paced, dynamic environment with shifting priorities and deadlines.

Nice-to-haves

• Master's degree is preferred.
• Exposure to machine learning and artificial intelligence applications in financial forecasting, predictive analytics, and automated reporting.
• Understanding of how ML/AI can enhance financial modeling, variance analysis, and business forecasting accuracy.
• Experience with advanced analytical tools or platforms that incorporate AI-driven insights for financial planning.

Benefits

• Health Insurance: Medical, Dental & Vision
• Employee Assistance Plan
• Short-Term Disability
• Life Insurance
• AD&D
• 401K
• DCM Product/Merch Discounts
• Paid Time Off
• Competitive pay
• Industry Discounts
• Discretionary Bonus

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