VP Marketing

This a Full Remote job, the offer is available from: Europe, United States VP of Marketing (Contractor/Fractional) – B2B Services & Software Location: Remote within the United States, Brazil, United Kingdom, Netherlands, France, Italy, or Greece Reports To: SVP of Product & Marketing Schedule: Approximately 20 hours per week, spread across 5 days (Monday–Friday), with preferred working hours overlapping Europe afternoons and U.S. mornings (CET/CT) Duration: up to 12 months, with potential for contract-to-hire Language: English Role Overview FoodChain ID seeks a VP of Marketing to lead its global function through rapid growth and transformation. This leader will align marketing with divisional priorities, accelerate pipeline growth, and position the company as a trusted B2B thought leader. Partnering closely with Sales and Business Units, the role fosters a one-team culture while building global cohesion and developing senior marketing talent to drive measurable impact. We are a Private Equity backed company so you can expect accountability, quick decision making and loads of fun along the way.

Key Responsibilities

Strategic Marketing Leadership

• Serve as the strategic integrator across Product, Growth, Operations, and Corporate Marketing — ensuring alignment, consistent communication, and shared learnings to accelerate pipeline generation.
• Champion a shift toward customer-problem-first marketing, embedding this mindset into campaign design, GTM planning, and content strategy.
• Lead adoption of AI tools to streamline workflows (i.e., increase productivity), leverage rapid execution of growth targets, and inform evidence-based continuous improvement.
• Mentor and prepare senior marketing leaders for VP-level readiness through coaching, frameworks, and structured development.
• Assess organizational strengths and resource gaps, recommending role realignment, targeted hiring, or selective use of external support.

Performance Management & ROI Optimization

• Lead the implementation of AI tools that enhance productivity, accelerate persona validation, and enable dynamic content refinement based on customer signals and market conditions.
• Own continuous improvement process for campaign ROI, with pipeline generation as an indicator, in partnership with Marketing Operations and the relevant Sales Teams.

Identification and Management of External Agencies

• Lead selection, onboarding, and performance management of external marketing agencies and contractors.
• Establish internal workflows and processes to ensure seamless collaboration and accountability through clear KPIs.

Cross-Functional Influence & Communication

• Act as a strategic partner to Business Unit General Managers, Service Leaders, and SVPs, ensuring marketing initiatives are fully aligned with business priorities and that marketing and sales operate as a unified team.
• Define clear engagement models and expectations between marketing sub-functions and the broader FoodChain ID organization, reducing friction and driving alignment.
• Launch “Marketing in Action” updates to showcase initiatives, foster collaboration, and strengthen marketing’s role in companywide strategic planning.

Qualifications

• Extensive experience in B2B services or software marketing, with hands-on expertise in demand generation, product marketing, and team building.
• AI-capable executive: able to integrate human team expertise with AI tools to drive agility, insight, and performance across marketing workflows.
• Demonstrated ability to drive success in a matrixed organization, influencing action across divisions and departments through strong collaboration.
• Demonstrated ability to build strong, collaborative working relationships with colleagues and stakeholders across multiple countries and cultures in a global environment.
• Demonstrated ability to mentor and develop mid-level leaders into senior roles.
• Proven experience driving growth or marketing strategy for businesses utilizing enterprise-level SaaS solutions.
• Experience working within private equity-owned organisation is essential.
• Regulated industries (such as food, agriculture, or dietary supplements) is highly preferred.

Competencies

• Unites people across functions, inspires alignment, and drives accountability to deliver measurable growth outcomes.
• Turns strategy into execution with discipline and focus, ensuring marketing programs accelerate pipeline and support divisional priorities.
• Proven track record of leading transformation within large organizations (ideally PE-owned), driving change at scale while developing leaders and building trust across sales and business units.

Key Metrics

• Pipeline generation per month (measured in $ value influenced by marketing)
• Marketing-sourced revenue contribution (% of total new bookings)

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